Digioh:
Making Capture Fun
Data collection may not sound like an exciting strategy to tackle. But in reality, collecting and using customer data is how we orchestrate interactive, fun, and personal shopping experiences for site visitors.
Loretta Doria
Digioh: Making Capture Fun
This post is brought to you by Michaela Barriga, Content & Partner Marketing Manager at Digioh. With a passion for helping businesses grow stronger through organization and authentic connection, Michaela has worked with small and large businesses in copywriting, content creation, and project organization.
Data collection may not sound like an exciting strategy to tackle. But in reality, collecting and using customer data is how we orchestrate interactive, fun, and personal shopping experiences for site visitors. Think of having your own personal concierge for every site interaction: you could shop faster, find the right product the first time, and discover the niche products perfect for you.
This is the heart of customer data collection!
Digioh: A Quick Overview
Over 15,000 websites globally use Digioh’s consumer-consented data solution to collect data from site visitors, connect it to their ESP, CDP, CRM, etc., and convert them into active subscribers and customers. Digioh’s digital marketing platform is fitted with tools to help you capture more customers, create interactive custom experiences onsite, target more effectively at scale, and see 2-3X more conversions in under 60 days.
Feature Highlight: Quizzes!
From the onset of Buzzfeed, we’ve been hardwired not to pass up the appeal of an online quiz. Our quizzes won’t tell you what Hogwarts house you belong in, but it’s still both fun for the consumer and helpful for your bottom line, customer experience, and data acquisition.
The product recommendation quiz is typically made up of 6-8 questions that lead the consumer to their result: their Disney Archetype – wait, no – the perfect product based on their preferences. Your quiz is an opportunity to display your company’s personality both in the visual design, the wording of the questions/answers, whether you choose to educate throughout, and how you explain their results.
Your quiz can also get super specific. The results can go beyond the right style of product and into the correct size, scent, or other customization. For example, if you sell dresses and collect the customer’s size information, your results page can already have their size selected for them. All they have to do is click “Add to Cart.” Their information can also follow them as they browse other outfits going forward.
This customization and remembering customer preferences is how you can begin to build a concierge shopping experience on your site! All with a little help from a quiz.
Some fun capture insights from quizzes:
- Build your ICP with strategic questions about your customers
- Reduce returns by helping people find the right product or fit the first time
- Educate your customers about your product in a fun way
- Build trust by sharing your expertise and why your product works
The Capture Game
When it comes to data acquisition and building customer experiences, Digioh has quite a few tools available in their marketing platform in addition to quizzes.
Here’s a quick highlight of each one!
The lightbox, also affectionately known as a pop-up, is an incredibly versatile tool. It can be used for exit intent, newsletter acquisition, redirect to your quiz, and even be a single or multi-step form all on its own.
Some fun capture insights from lightbox forms:
- Build your email and SMS marketing subscribers
- Capture customers abandoning their carts or intending to exit
- Grow your lead magnet downloads
Capture customer data through a loyalty or refer-a-friend program and build long-term loyalty, repeat, and referred business at the same time. You can use a lightbox, banner, sidebar, or inline section to promote these programs!
Some fun capture insights from loyalty and refer-a-friend program promotions:
- Capture new customers through refer-a-friend
- Retain repeat buyers with your loyalty program
- Learn more about what your customers repeatedly buy or refer
Give your customers the opportunity to share their feedback with you directly! How was their experience? How did they find you? What do they wish you had on your site? Everyone enjoys a good opportunity to tell someone how to improve!
Some fun capture insights from marketing surveys:
- Improve your website and marketing customer experience based on customer feedback
- Track which marketing channels are successfully bringing in customers
When it comes to email acquisition, once you have them, don’t let them go! Many people don’t mind receiving some messages, and they may be hitting “Unsubscribe” because they’re receiving too many messages. You can reduce unsubscribes by as much as 30% just by adding a preference center.
Some fun capture insights from email preference centers:
- Learn what communications your customers actually want to receive from you
- Prevent lost sales by keeping subscribers captured
Keeping Capture Fun
Thanks again to our partners Michaela Barriga + Digioh for this post.
Need help getting started? We got you.
Get in touch to hear how Ragnarok can get you ready for liftoff with Digioh.
Loretta Doria
Senior Strategist at Ragnarok
