Ragnarok & AI: Transforming Creativity Together
AI is quickly changing the way we work across all industries, and marketing is no exception. Its presence is revolutionizing the creative process and we’re excited to share the ways we’re adapting our creative workflow to be more efficient and agile, while still keeping a very human touch and service for your brand.
AI Developments in the Creative Space
From writing tools like ChatGPT and Jasper AI, to visual tools like Adobe’s Creative Cloud updates Canva’s Magic Design, social media tools like Hootsuite’s OwlyWriter AI, and everything in between, it seems like a new AI tool is popping up every day. These new tools simplify the creative process from brainstorming, project management, content summaries, assisted content creation, editing, and more. If you’re feeling behind, challenged, or even skeptical by the creative AI space, we get it and we’re here to help.
How We’re Using AI at Ragnarok
Our primary strength and focus at Ragnarok is macro marketing: we develop integrated, personalized, and data-driven content. Creative AI tools are helping us brainstorm and create this content more efficiently, while sleeping keeping our own creative and personalized touch in every project. We also excel in the agile marketing space to quickly create and send trending content through social, email, or text for our customers. In agile marketing, AI is helping us make workflow transitions quickly.
Here’s how we’re currently using AI:
- Outlining for copywriting: structuring emails, subject lines, pre-headers, and proposals
- Eliminating the tedious pieces of a project using Adobe’s new features, including removing filler words from videos and podcasts, recoloring illustrations in present color combinations, and quickly erasing or adding elements to a photo
- Generating social media copy to match the intent and subject of the post, as well as matching the tone of the corresponding social media platform with Hootsuite’s OwlyWriter AI
- Brainstorming new ideas for email copy, creating a long or short message variants, getting subject line suggestions, and more with the Braze AI Copywriting Assistant
- Exporting automations
- Autolayout tools
Maintaining a Human Touch
Although this technological evolution is exciting, you may be experiencing some concerns for the quality of AI-led content creation and how it impacts your brand. We get it. We believe nothing can replace the value of the human touch. We are using these AI tools as a guideline to streamline processes, save you money, and become more efficient. Above all, your brand is still being serviced by passionate and creative individuals.
Regardless of the level of sophistication AI reaches, there will always be a need for someone to manage it. Prompt engineering will be a skill we’ll all have to continue developing. We continue to seek certifications in AI as they become available and look forward to the time and money saved on monotonous tasks. These changes allow us to spend more time on creativity and personalization for our clients.
Future Proof Your Organization
AI is here to stay. Soon every app in the marketplace will have an AI tool available to assist with some or most of their application. In time, those tedious tasks you always put off can be accomplished with a few well-developed prompts, so you can spend more time on the tasks you enjoy and those that truly need a human touch.
Are you taking advantage of these developments in the AI space? We’re here to help. Contact us to find ways to future proof your organization.
