Conquering the MarTech Maze: Expert Insights
Building a MarTech stack is like navigating a maze. With over a decade of experience in the MarTech space, dozens of technology partnerships, and experience working with all kinds of businesses, we’re here to guide you through your MarTech stack maze.
Steven Aldrich
Becoming best friends with technology is a necessity in our modern-day world of marketing. In the last decade, MarTech tools have grown from just 150 solutions in 2011 to a staggering 10,000 MarTech solutions available to businesses as of last year. With more arriving on the scene every day, the task of selecting the right tools for your business can be nothing short of overwhelming.
To add to the challenge, no MarTech tool is an all-in-one system that fits your every need. You have to develop a balanced MarTech stack. But where on earth do you start? How do you identify which tools both work for your unique business and integrate well with each other?
With a full-service agency at your side, you can tap into expert unbiased recommendations and onboarding assistance, saving you time and money by getting your MarTech stack right the first time.
Navigating the MarTech Maze
When built well, your MarTech stack helps you work efficiently, and accomplish more. But assembling and maintaining a healthy MarTech stack can be a headache. A consultant agency can help you navigate the following intersections of this maze.
Choosing a New Tool
You have a problem. There are a dozen tools that claim to solve it. But which one is right for you? Alone, you have hours of research ahead of you in addition to your normal load. With an agency, you have a team of MarTech experts at your disposal who can speed up your procurement process.
Optimizing a Tool
Maybe you have some tools already, but you aren’t using them to their full potential. The onboarding process was rushed or overlooked. Or you’ve had a tool for years and aren’t aware of some fresh updates. A consultant agency can save you from buying another tool by teaching you how to master the ones already in your toolbox.
Consolidating + Replacing Your Tools
As time goes on, you may look around at your overstuffed tech stack and wonder, “Do we really need all of these tools?” A consultant agency can audit your existing tools to uncover any unnecessary overlap, underutilized tools, or a better fit for your business.
Your MarTech Maze Masters
When it comes down to making a selection, there are so many important factors to consider that are easily overlooked or challenging to identify when navigating alone. Here are a few!
Size of Your Business
While a small business may benefit from all-in-one platforms, larger enterprises might require specialized tools to handle diverse operations. A boutique fashion brand may opt for a compact MarTech suite, whereas a multinational corporation might utilize a larger suite of tools for global campaign management.
It’s not always clear in the sales process which tools are optimum choices for one size over the other. A good consultant agency full of experts in MarTech can recommend the best tool for your size, as well as identify if you could save money using an alternative tool with fewer features.
Business Lifecycle Stage
Where you are in your business journey significantly influences your MarTech needs. A startup focused on rapid growth might prioritize tools strong in lead generation and scalability, while a mature business might emphasize customer retention and data analysis. Flexibility is key; as your business evolves, so too should your MarTech stack. A consultant agency will take into account where you are and where you want to go when helping you develop your MarTech stack.
Your Unique Needs
Your business is unique. Beyond size, goals, and lifecycle stage, every business has different budgets, team sizes, tool preferences, and more. When speaking with MarTech sales representatives, you can never be sure you’re getting the best advice for you. A consultant agency will share their unbiased, expert advice catered specifically for your business.
Perfect Your MarTech Stack with Ragnarok Consulting
Mastering your MarTech stack is not just about selecting tools – it’s about compiling an ecosystem of technologies that work together seamlessly to amplify your marketing efforts. At Ragnarok, we leverage over a decade of expertise in the MarTech space, great relationships with our MarTech and AdTech partners, and our no one-size-fits-all mentality to propel our customers towards their goals with a custom game plan for their unique business.
Let Ragnarok be your guide through the maze of options, helping you choose, optimize, and consolidate the perfect MarTech stack for your business. Contact our experts today!
Steven Aldrich
Steven Aldrich is the Co-Founder and Co-CEO of Ragnarok, an agency that blends Marketing acumen with MarTech consultancy. For more than 15 years, Steven has helped brands improve their app retention through strategic mapping, increasing automation and personalization, implementing new marketing tools, and training teams to think more strategically.
