Gartner broke the MarTech community by arraying four squares with two lines running through them that concluded Salesforce should be your CDP. But.. really?

Getting your engineering team to stand up MarTech software, easy-ish. Getting them to keep supporting it, that’s the real challenge. 🙀

While MarTech tools undoubtedly solve pain points, implementing them can create new ones.🤔

Data-driven decisions are essential for personalized marketing messages and business operations in 2024. However, you have to gather only the data you actually need and then ensure it’s clean and organized. If you have an abundance of unstructured data accumulating each week from disparate sources, you may quickly find yourself

Unlock the power of your data with a Data Dictionary! Learn how to enhance personalization and elevate customer experiences.

Unlock the secrets of MarTech success! Dive into strategies that redefine your marketing game.