The Company
Lee Enterprises is a leading provider of local news, advertising, and digital products, serving 73 markets in 26 states with 80 brands.
Tech Stack
The Challenge
The client came to us needing to migrate 80 brands onto the Customer.io platform, requiring meticulous attention to detail to ensure seamless customer engagement and the continuity of marketing strategies.
The Solution
- Improved segmentation capabilities aligned with each brand’s requirements.
- Efficient migration of SQL traits into Customer.io via Segment.
- Enabling a multi-list structure across all 80 brands.
- Meticulous distribution of data to appropriate Customer.io workspaces.
- Executing 15 foundational workflows and integration with essential platforms including, Segment.
The Results
- Streamlined operations that enhanced efficiency and scalability.
- Improved audience targeting and personalization, leading to higher engagement and conversion rates.
- Effective ability to execute campaigns at scale.
- Enhanced insights into campaign performance facilitated informed decision-making and optimization strategies.
