Ragnarok
Serving 20,000 businesses across 70 countries, Segment, a Twilio platform, is the first name in CDPs (Customer Data Platforms) for managers who value data-driven strategy.
We started our partnership with Segment in 2018 to combine our strategic data insights and white-glove implementation services to build a reliable foundation for data pipelines.
How We Work with Segment
We start with a strategic audit of your technical stack, events, and customer traits. Our recommendations are then enhanced by professional workshops with your marketing, analytics and product teams to document use cases for Segment.
Next, we build out a succinct Tracking Plan that aligns each event, property and trait against each use case, in a format that’s easily uploaded into Segment’s Protocols. We work within Segment’s Connections platform to enable the direct implementation of all data sources and destinations, including the development of Custom Functions and setting up Warehouse and Reverse ETL. If your plan includes it, we’ll also leverage Twilio Engage (formerly Segment Personas) to unify user_ids and build out any advanced traits, audiences, and calculated fields.
What We Do
- A complete Segment data strategy and tracking plan (pinpoint data and representative payloads included)
- Recommendations and transformations to effectively integrate your downstream destinations
- Step-by-step instructions on structuring user traits/event properties for richer, more personalized programs
- Audit of your current events and user traits to leverage Personas and reduce engineering overhead
- A full setup of your tracking plan into Protocols, securing and insulating your Segment environment
- Dedicated guidance on setting up a full site/app integration of Segment’s server-side library and client-side SDK, working directly with your engineering team with code samples and dedicated QA resources to ensure data is flowing accurately
- Creating audiences, SQL traits and custom traits, connecting directly to your destinations to help your team realize the no-code enrichment solutions Segment provides
- Guidance on setting up custom applications with the Identity API for user identity resolution, configuring for server/client-side source interaction
- Interact directly with unsupported Segment sources and destinations via Segment functions
- Hands on setup of your destinations, filters, mappings and other configurations
SEGMENT CASE STUDY
As one of the most recognizable names in the modern drinkware landscape, this client came to Ragnarok in need of our strategic insight to maximize growth potential.
Let Us Build Your Road Ahead
Ready to take command of your customer data? We’re ready to start building.