The Company
This client is a private two-sided marketplace that aims to drive profit and loyalty to brick and mortar locales such as restaurants, grocery stores and gas stations by increasing customer purchasing power.
Tech Stack
What We Did
The client came to Ragnarok seeking an agency partner to provide expert CRM marketing strategy, technical guidance, and production. To maximize the client’s use of Iterable, Ragnarok provided a dedicated team to execute their goals, which included: a customer success manager, customer success associate, implementation consultant, solution architect, CRM strategist, cross-channel developers, production manager, and marketing analyst.
The Challenge
Ragnarok provided strategic and technical resources. We audited the client’s existing program, data capabilities and use-cases in order to create recommendations based on an ICE model scoring for Impact, Confidence and Ease. Ragnarok provided ongoing strategy, testing, and overall management of the CRM program based on testing. We produced individual messages and flows through production, ramping up to each strategic campaign initiative. After incorporating adjustments and quality checks based on client feedback during regularly-scheduled progress meetings, we scheduled and deployed each campaign.
The Solution
Ragnarok succeeded in bringing personalization to the client’s program in a way that increased customer transactions while saving the team time and resources in the process.
Highlights include:
Launched the ability to feature geo-targeted gas, grocery, and restaurant location listings in campaign templates.
Optimized transactional touchpoints to drive future behavior through the use of personalized upsell modules.
Incorporated dynamic offers into messaging personalization.
Built BI experiments dashboard to automate and streamline A/B test performance reporting.