Blog
Evolution of a Lifecycle Marketing Program
With so much data, so many systems and so many screens personalization at scale has become really hard. Ragnarok’s Growth model enable marketers to leverage automation at scale.
Ragnarokast: Marketing Hot Takes: AI, Real-Time Data, and CDPs
This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way.
Ragnarokast: MarTech Transformation: The Agency +1 Model and why it works
Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side.
Ragnarokast: MarTech Transformation: The Modern Customer Communication Platform
In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online – on their
Ragnarokast: The Power Duo: SaaS Partners and Agencies
Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer’s certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.
Navigating the CDP Landscape: Gartner’s Magic Quadrant and Beyond
Gartner broke the MarTech community by arraying four squares with two lines running through them that concluded Salesforce should be your CDP. But.. really?
Ragnarokast: Developing MarTech Tools That Align with Brands Needs
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers’ data requirements, and aligning with their culture and values.