The Company
Founded and engineered by a team of PhD-backed scientists and researchers, this client is a sleep wellness company focused on comprehensive, natural solutions to one of modern life’s greatest challenges: a good night’s sleep.
Tech Stack
What We Did
- Led Klaviyo implementation with the incorporation of third-party growth apps
- Created a marketing calendar with multiple email flows and automations
- Continued management and growth of the client’s CRM operations
The Challenge
This client came to us in need of a full email launch plan with implementation, all within the scope of five weeks. In addition to the planning and building, The client wanted us to remain in charge of ongoing support for campaigns and automations.
The Solution
To start, we led the clients’s Klaviyo implementation and incorporated third-party growth apps like Yotpo, Recharge, and Shopify. With the scaffolding in place, we created a marketing calendar along with flows and automations, and lastly built the tech stack for their one-on-one sleep consultations. We continue to run and grow their CRM operations.
The Results
62%
Average monthly growth
(first year)
20%
Growth in list growth rate via launching and optimizing sign-ups
18%
Increase in email contribution to overall revenue
(Year over Year)