The Company
One of the most recognizable names in the modern drinkware landscape, this client has established itself not only as an eminent name in mugs and coolers but as a true lifestyle brand.
Tech Stack
What We Did
- Orchestrated entire ESP migration to Braze.
- Creative and strategic revision of existing campaigns.
- Layered personalization into each channel.
The Challenge
When this client came to us, they already had a robust CRM program and ample support for testing initiatives. In order to make the most of their resources, the drinkware giant needed our strategic insight to maximize growth potential.
The Solution
To start, we oversaw a complete ESP migration to Braze for the functionality and versatility needed for our plans. We then built and launched a new preference center along with a complete retooling of existing onboarding, cross-sell, upsell, and winback campaigns with an emphasis on product education and achieving revenue goals across a broad range of products.
As a key component of their brand identity, we also created a more personalized experience for a generic program.
The Results
18%
Monthly Revenue Growth Attributed to Email
9%
AOV Increase on Winback Flows
16%
Conversion Lift in Upsell Automation Flow