Identity Resolved Retargeting (IRR)
Anonymous website visitors become known customers. Enable personalized experiences that drive revenue and retention.
Identity Resolved Retargeting (IRR) opens up opportunities with new ways to capture data.
Personalization has proven to be the most effective form of marketing but it can be a challenge to build those experiences when you don’t know who is browsing your site or content. IRR identifies anonymous website visitors and turns them into known customers! Retargeting just got that much easier.
-
Larger audience sizes
Increase total audience reach by targeting more anonymous to known users.
-
Expanded first-party data
Identify more online user behaviors to enhance your metadata
-
Boosted revenue potential
Funnel more known users into campaigns to drastically improve abandonment revenue
-
Better customer experiences
Engage with users in the moments that matter most