MarTech Consulting
At Ragnarok, we’re redefining what it means to be a full-service marketing agency. Marketing Technology, or MarTech, is a vital part of our commitment to bridging the gap between strategy and creative with effective technology for our clients.
With over 400 successful implementations of various best-in-breed MarTech tools since 2012, Ragnarok boasts tens of thousands of hours of direct experience and is considered the leading technical consultancy across many of our partners.
If you’re using marketing platforms but aren’t sure how to optimize their potential, let us help you to improve your customer engagement and budget by diving into your tech stack. Our consultants have the strategic and technical know-how to ensure you can see the promised return on investment.
Purchasing MarTech tools can involve multiple evaluations and hundreds of hours to decipher minute differences between platforms. Our team serves as an experienced guide to procurement teams, navigating and securing the right vendors at the right price. In addition, the Ragnarok team will audit your existing stack to uncover unnecessary overlap between tools and indicate those can be consolidated or deprecated to save on your technology spend.
Our data consultants are embedded directly into your team to gather use cases and conceptualize the best method for tracking your customer behavior across all platforms. We create an actionable plan for integrating these events into your core CRM, analytics, and marketing automation tools.
Whether you deploy best-in-breed tools across your stack or are undergoing a major digital transformation, our team has experience working across major industries from three to three thousand different properties to consider. Our data strategy process is thorough, effectively project managed, and ensures a successful outcome that generates positive net revenue.
Regardless of the latest trend in Customer Data Platforms (CDP), the Ragnarok team has been at the forefront of implementing and configuring the best players in the space. Our team will support the evaluation of a tool you’re considering, guide you through the required steps for a successful implementation using our in-depth integration plans, and provide hands-on configuration to activate each connected destination.
Need help writing SQL or connecting with your data warehouse, including Snowflake, Redshift, and BigQuery? The Ragnarok team provides hands-on support in enabling these integrations and enrichment processes within each tool.
Drive customer engagement by utilizing our mobile development expertise to provide guidance on how to configure marketing SDKs within your Android, iOS, and hybrid code bases.
Migrating from a legacy tool can prove challenging when your team does not have adequate experience in the nuances of working with a modern tech stack. The Ragnarok team can support your implementations by guiding your team through the process from setup through deployment and into training.
With over 50 certifications across our partners, including Braze, Iterable, OneSignal, Customer.io, AppsFlyer, Branch, Segment, mParticle, HighTouch, Census, Rudderstack, Heap, MixPanel, Amplitude, and many more, Ragnarok is uniquely equipped to provide you with the expertise and confidence you need to drive revenue improvements quickly and ensure success for your organization.
You have valuable data stored in various forms, let us help you to harness it. From databases to data warehouses, our team of data analysts can help query and display your customer data in a way that will help you gain the full picture of your consumers.
Personalization has proven to be the most effective form of marketing but it can be a challenge to build those experiences when you don’t know who is browsing your site or content. IRR identifies anonymous website visitors and turns them into known customers! Retargeting just got that much easier.
As your migration partner with dozens of migrations under our belts, we shrink the timeline and provide tech resourcing. But most importantly, Ragnarok ensures a successful move to your new email provider.