Ragnarok
Ragnarok has been working in the mParticle platform since 2018 and we support our clients on enhancing data tracking, expanding usage of real-time audiences, calculated attributes, Cortex, and Indicative to power better integrations with marketing automation and ad-tech platforms; we support our clients in building the foundation and structure required to scale personalization across the entire user experience.
Our process typically begins with aligning marketing, product, and analytical use cases across the company and connecting them to larger business objectives. We then provide guidance on how to solve each use case through the capabilities within mParticle, as well as those that exist within each connected tool; we give you a clear picture on how to execute efficiently. With alignment, our team executes the build out in mParticle and all other tools, supporting the creation of any custom rules and integrations as required.
What We Do
- A complete mParticle data strategy and data plan (pinpoint data and representative payloads included)
- Recommendations and transformations to effectively integrate your downstream outputs
- Step-by-step instructions on structuring user attribute and event properties for richer, more personalized programs
- Audit your current events and user attributes to gain more leverage Audiences and reduce engineering overhead
- Technical mapping for any custom API development for user identity resolution, configuring all server/client-side inputs
- Interact directly with unsupported mParticle inputs and outputs via custom middleware development
Let Us Build Your Road Ahead
Ready to take command of your customer data? We’re ready to start building.