Ragnarokast: MarTech Transformation: The Agency +1 Model and why it works
Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side.
Ragnarokast: MarTech Transformation: The Modern Customer Communication Platform
In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online – on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.
Ragnarokast: The Power Duo: SaaS Partners and Agencies
Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer’s certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.
Ragnarokast: Developing MarTech Tools That Align with Brands Needs
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers’ data requirements, and aligning with their culture and values.
Ragnarokast: Data Compliance with Direct-To-Consumer Brands
Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.
Ragnarokast: Data Integrity and ROI in Tech with Census
This episode of the Ragnarokast, we have special guest Boris Jabes, CEO at Census. We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros.
Ragnarokast: Journey with A.I.
Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast. AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “human-in-the-loop.”
Ragnarokast: Future of Marketing Analytics
Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast. They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today’s marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics!
Ragnarokast: Building Better Tech Stacks Through Consultancy
In this episode of the Ragnarokast, Steven and Spencer chat with Solutions Architect, Geordan “G-Unit” Kaderis about the ins and outs of tech stack consultancy, and why a one-size-fits-all platform is hardly ever the best solution.
Ragnarokast: Holiday Hiccups and Pivots
In this episode of the Ragnarokast, Steven and Spencer chat with our customer success superstars, Shelly and Hannah G on solving Holiday Hiccups and Pivots.