ragnarokast Archives

Ragnarokast: MarTech Transformation: The Modern Customer Communication Platform

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online – on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.

Ragnarokast: The Power Duo: SaaS Partners and Agencies

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer’s certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.

Ragnarokast: Developing MarTech Tools That Align with Brands Needs

We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers’ data requirements, and aligning with their culture and values.

Ragnarokast: Data Compliance with Direct-To-Consumer Brands

Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.

Ragnarokast: Data Integrity and ROI in Tech with Census

This episode of the Ragnarokast, we have special guest Boris Jabes, CEO at Census. We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros.

Ragnarokast: Journey with A.I.

Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast. AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “human-in-the-loop.”

Ragnarokast: Future of Marketing Analytics

Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast. They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today’s marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics!