Ragnarokast: Beyond AI Buzzwords: Making Personalization Work for Real ROI
We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the “how” of messaging matters more than ever, and how AI-driven content generation and optimization can actually impact performance.
Ragnarokast: AI Decisioning & The Future of Marketing Personalization with Hightouch
AI is changing marketing, but how much of it is real and how much is just hype?
Ragnarokast: AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI
This week on Ragnarokast, we’re diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption.
Ragnarokast: Marketing Hot Takes: AI, Real-Time Data, and CDPs
This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way.
Ragnarokast: MarTech Transformation: The Agency +1 Model and why it works
Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side.
Ragnarokast: MarTech Transformation: The Modern Customer Communication Platform
In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online – on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.
Ragnarokast: The Power Duo: SaaS Partners and Agencies
Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer’s certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.
Ragnarokast: Developing MarTech Tools That Align with Brands Needs
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers’ data requirements, and aligning with their culture and values.
Ragnarokast: Data Compliance with Direct-To-Consumer Brands
Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.
Ragnarokast: Data Integrity and ROI in Tech with Census
This episode of the Ragnarokast, we have special guest Boris Jabes, CEO at Census. We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros.